HOKA was born out of the unwavering belief
that if you ignored the doubters,
brushed off the critics,
and poured your heart into a wild idea,

it was possible to create a shoe
that let people fly down mountains.

Next we pushed our pursuits forward —
certain there was a way to design running shoes
that could be remarkably kind to the human body
and still be world-class fast.

we make gear for pro runners and first milers,
ultra-marathoners and mountain roamers,
neighborhood walkers and wild trail runners,
that lets moving go beyond performance.

Because every run is about more than just a run.
It’s about finding oneself.
Losing oneself.

Movement is good magic. For all of us.

And sharing it with as many people as possible
is our whole reason for being.

Come on, gear up.